Currently, a full professor in intelligent robotics and innovation management at the Technical University of Cluj-Napoca, Stelian Brad comes up with a complex background of about 22 years in the software industry, as CEO, product or project manager, innovation manager, entrepreneur, and mentor. Stelian holds a Ph.D. in robotics and a Ph.D. in economics. Till now, he had the chance to lead or to be involved in 150+ research and innovation projects, as well as many institutional development initiatives. Stelian Brad is president of the Cluj IT cluster and coordinator of the European Digital Innovation Hub DIH4Society. He teaches artificial intelligence, and programming languages with applications in robotics, social and cognitive robotics, and innovation engineering. His research focus is on artificial intelligence for creative engineering and robotics, autonomous mobile robots, industry 4.0, and various dimensions of digital innovation.